DievioTAM SAM SOM Calculator
Estimate market size using company counts, annual customer value and realistic reachable and capture shares. Compare total, serviceable and obtainable markets.
How to use this tool
- Estimate unique companies in the total market.
- Enter annual value per company and the share you can serve.
- Set a realistic capture share of SAM and compare the resulting markets.
A worked example
Input
10,000 companies · $1,200 annual value 30% serviceable · 2% capture of SAM
Output
TAM $12M · SAM $3.6M · SOM $72,000 annually
SOM applies the capture share to SAM, not directly to the entire market. The supplied company count is not queried from a database.
What the result means
Use unique buying companies as the starting count. Compare whether the serviceable share reflects your geography, product scope and delivery capacity, then set a realistic share of SAM for SOM.
Company counts and shares come from you; no database count is queried. Use unique buying companies rather than the number of people in a contact database.
Frequently asked questions
How are TAM, SAM and SOM calculated?
TAM is total buying companies times annual customer value. SAM applies the serviceable share to TAM. SOM applies the obtainable capture share to SAM; the two shares are sequential.
Can I use a contact-database count as the company count?
Not directly. Several people can work at one company. Start with an estimate of unique buying companies and document its source; this calculator does not retrieve or deduplicate market records.
Is this free, and are my inputs uploaded?
Use this tool without an account, subscription or credits. Processing and file exports run in your browser; the tool does not upload your inputs or send emails. Clear inputs to remove the current data. Inputs are not saved when you reload the page.
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